I read this article over at Lifehacker. Basically, it says that the more choices we have when making a decision, the more difficult the decision appears to be, so we instinctively assign more weight to the decision — which is why (apparently) people can occasionally find themselves in the store aisle trying to decide between toothpaste or cat food brands for 20 minutes.
I don’t do that. I have two methods for making up my mind when it comes to everyday purchasing decisions.
- Food/ drinks/ candy: Look at the unit price, buy the one with the lower unit price.
- Everything else: Either buy the one I’ve researched before coming to the store, or look at the two I’m torn between and rattle off, “Eenie meenie miney mo, catch a tiger by it’s toe, if it hollers let it go, and you are not it.” Sometimes I’ll add, “My mother said to pick the very best one and you are not it.”